Peeps Issue 01


The impact of digital technology on shaping the modern world is undeniable. Our access to increasingly affordable ways of plugging in and reaching out are inducing powerful changes to the world we live in. The cotton gin, the printing press and the automobile have all produced global cultural shifts in their time, but we’ve never witnessed change brought with the speed and breadth as with the use of digital.

Peeps Issue 1 takes on the question of what these cultural changes look like and who is most affected by them. Anthropologist Victor Barac delves into Belgrade's hiphop culture to uncover links between accessible technology and the growth of an art form. Graham Candy brings us the diaosi, China’s “loser” generation: youth for whom the Chinese dream is out of reach and who find consolation in online gaming communities. Teresa Bean looks beneath the veneer of the recent transformation of Medellin, Colombia, once known as the most violent city in the world, recently awarded the title most innovative city by the Urban Land Institute.

Our business and design stories include a piece by Gavin Johnston which reveals findings from a pharmaceutical research project focused on identifying a dangerous anomaly in patient treatment for young men with haemophilia; and Sam Ladner, Senior User Experience Researcher at Microsoft, speaks to Peeps about the experience of working as a sociologist in business. Other stories in Issue 1 take us to India, Iceland, Papua New Guinea, Cuba and more. Peeps is a thought-provoking and beautiful magazine that deserves a permanent place on your bookshelf.

144 pages, full color, printed on Rolland premium recycled paper.
Shipping + Handling calculated at checkout

Peeps Issue 01
USD $20.00

SKU: issue01 Category:


Peeps Issue 01 sponsored by

Additional information

Weight 1 kg
Dimensions 25 × 24 × 1.5 cm

Since we offered Peeps Magazine for presale, we have been heartened by the support and interest—ten per cent of our inventory was sold even before we went to print.

That said, a number of you expressed surprise that a magazine could be this expensive, and in the spirit of transparency I would like to share our logic about pricing.

Peeps Magazine is an independent magazine. This is a different animal than a mass market magazine. Typically the term independent refers to publications that are self-funded, contrary to mainstream magazines which are subsidized by ad sales. But the term also describes the initial phase in a publication’s life, where it is still building an audience. At this point, the economics that govern Peeps are chiefly about audience size, or to use publishing terminology, circulation.

We have not launched Peeps as a for-profit business. At best, we expect to cover our costs and fund a sustainable operation. The first issue has required considerable help to get off the ground—if not for volunteer contributors, sponsor donations and patronage, the math would never make sense. We are starting with a limited run of 1,500 copies and hard costs (printing, labour, illustration and photography) of about $40K. When you tally up the numbers, we are breaking even at our current cover price.

For a few of our readers, the cost of shipping has been an issue. We share your pain. Peeps is produced on premium recycled paper from Rolland, it is heavier than what you would expect with a mainstream magazine, it has a great feel and reproduces photography beautifully. However, at 144 pages, each issue weighs in at a hefty 336 grams. As far as the post office scale is concerned, Peeps is a book, not a magazine. These are the same economics our peers are facing—quality independent magazines such as The Great Discontent, Four and Sons, and Cereal are priced at over $20 on newsstands and at over $30 online when postage is factored in.

But for the readers of these publications, the value is understood. You are buying more than a simple magazine. You are providing the needed support to get more content about subjects you care about but that mainstream publications don’t cover into a magazine you want to read.

The business of magazines, like everything else, is a numbers game. The future looks better as our readership grows—the more readers, the lower the per-issue cost. Additionally, the more readers, the sooner with which we can include shipping as part of our cover price. We are committed to making these numbers work for our readers: we just need some support as we get started. To help us get there, please share the news about Peeps: we want readers everywhere to gain from the understanding that comes from seeing the world today through anthropology.

Greg Salmela,